Since the launch of its first company in 1983, Ahmed Almousa Holding has evolved from its regional roots into a diversified Saudi powerhouse. Today, the entity has a specialised portfolio spanning construction, engineering, and real estate, leveraging four decades of heritage and expertise.
User Experience (UX) Strategy / User Interface (UI) Design / Website Design & Development
The Challenge
As subsidiaries expanded, the need emerged for an identity for a parent holding company to reflect its national scale. A consolidating framework became essential to align multidisciplinary expertise and national reach with shared objectives of growth and development.
The Solutions
We delivered a strategic visual identity with custom typography and a custom-developed website, positioning the company as a national leader. This extended across publication design, brand applications, and brand guidelines.
Branding
Visual Brand Creation
We developed a visual brand identity rooted in cultural authenticity and corporate credibility. Guided by the creative brief, the identity was designed as a bilingual logo system that embodies legacy, pride, expertise, growth, and empowerment.
Central to the concept was the transformation of the three Arabic Alif letters into symmetrical pillars. These symbolise legacy, core values, and sustained growth, resulting in an authoritative and contemporary identity.
Brand Applications
Building on the visual identity, brand applications were crafted to translate strategy into consistent, impactful, and adaptable touchpoints that reinforce the Ahmed Al Mousa Holding’s professionalism. Together, they activate the brand, creating a cohesive and strategically aligned presence across all interactions.
Brand Guidelines
For an organisation of Ahmed Almousa Holding’s scale, we developed a comprehensive set of Brand Guidelines to serve as a structured framework for consistency, coherence, and impact across its diverse portfolio. This enables the Holding company to present a professional and strategically aligned identity across all touchpoints, reinforcing leadership, credibility, and a clear long-term vision within a complex and evolving market.
Design
Publications Design
We designed corporate profiles that translate the new brand identity into a tangible, professional format. These publications articulate the company’s vision and multidisciplinary reach, reinforcing its market authority with sophisticated editorial design.
Typography and Font Design
We balanced the name-based logotype's individualism with a modern, Kufic-inspired mark, leveraging its geometric structure to convey historical permanence and institutional stability.
The typography prioritizes bilingual harmony and legibility, ensuring seamless Arabic and English integration. With balanced proportions and restrained detailing, the font echoes the logo’s architectural lines to create a functional, institutional style.
Digital
User Experience (UX) Strategy
As a holding company with a diverse audience, it required a tailored UX strategy to support growth and meet stakeholder expectations. By mapping user journeys that anticipate the needs of investors, partners, clients, and employees, the strategy ensures every interaction is seamless, purposeful, and closely aligned with the organisation's overarching strategic vision.
User Interface (UI) Design
The UI design distils the brand’s legacy into a sophisticated digital experience, signalling market leadership and absolute credibility. By blending heritage-driven details with modern aesthetics, the interface establishes a cohesive visual language that mirrors the authority of a premier holding company.
Website Design & Development
By optimising information architecture, UX, and UI, we’ve engineered a scalable, future-proof platform that echoes the brand’s expansive vision. The website serves as a strategic touchpoint, showcasing a diverse portfolio while cementing the entity’s reputation as a catalyst for growth and a trusted leader within Saudi Arabia’s evolving economy.
