Sulaiman Al Rajhi Holding

Strategic Rebranding an Investment Powerhouse

Overview

Sulaiman Alrajhi Holding is a distinguished investment manager and the investment arm of Waqf Sulaiman Alrajhi, one of the largest endowments in the Islamic world.

Established in 2011, Sulaiman Alrajhi Holding was founded with the purpose of professionally managing the Waqf’s assets and has since emerged as a prominent player in Saudi Arabia's dynamic investment landscape. It traces its roots back to the visionary Shaikh Sulaiman Bin Abdulaziz Alrajhi, a highly respected Saudi businessman and investor renowned for his philanthropic endeavours and unwavering support for national development initiatives.

Since their inception, they have consistently created investment value across their portfolio, substantially increasing the value of assets under management. They manage a diverse portfolio of assets across Real Estate, Financial Instruments, and Direct Investments. The profits from their investment arm go towards funding their community and charity initiatives

The Challenge

To build on these achievements, SRH sought to implement cohesive strategy, maximize value creation and position the company as a leading institutional investor and reliable investment partner, thereby creating an identity distinct from the charity arm of the organisation.

Boxon was entrusted with the challenging task of elevating the company's brand image, modernising its visual identity, defining and employing solid communication strategies. With these in place, the firm’s website needed to be redesigned to convey SRH's strength, reliability, and rich history. It would also highlight SRH's modern capabilities and commitment to excellence, and clearly communicate the company's strategic direction and its role as a responsible corporate citizen.

The Solutions

Boxon orchestrated a strategic brand and digital transformation for Sulaiman Al Rajhi Holding, positioning it as a distinct, leading institutional investor. Our agency's comprehensive solution included crafting a modern visual identity, a robust communication strategy, and an intuitive website that powerfully conveys SRH's legacy, capabilities, and commitment to excellence.

Branding

Sulaiman Al Rajhi Holding’s brand identity was carefully crafted to embody the company's rich heritage, core values, and distinctive personality. The distinctive custom typography established a robust visual hierarchy, reflecting SRH's self-made journey and aligning partnerships with traditional values as well as its forward march towards while hinting at future progress.

The clean, minimalist aesthetic is both timeless and classic, inspiring trust and flexibility for implementation across the brand architecture, ensuring a cohesive and effective overall brand experience

Communication Strategy

To build an effective communication strategy for SRH team Boxon conducted extensive research, including focus groups and interviews with employees, top management, and key stakeholders. This research provided valuable insights into SRH's current brand perception, target audience needs, and competitive landscape.

Based on these findings, Boxon developed a comprehensive communications roadmap aligned with SRH's mission, vision, and values. Boxon created the key strategy pillars and drilled down the communications goals from these to define the key messages and talking points and charted out a tactical calendar to guide the communications strategy effectively.

Starting from the launch of the new brand identity to several internal and external campaigns, Boxon worked closely with SRH's management and employees to ensure that the strategy was executed effectively.

Website

To create a robust online presence for SRH, one that seamlessly aligned it with the company's brand identity and effectively conveyed SRH's rich legacy, reliability, and global leadership in the investment sector, Boxon designed their new website including informative content, and a visually appealing layout.

By highlighting the company's investment philosophy, performance data, and sustainability initiatives, the website successfully communicated SRH's value proposition to investors and stakeholders. The website's clear and concise messaging, combined with its intuitive navigation, made it easy for visitors to find the information they needed.

The website redesign was a significant success for SRH. It helped to strengthen the company's brand image, attract new investors, and enhance its reputation as a responsible corporate citizen. A valuable resource for stakeholders, the website played a critical role in supporting SRH's long-term growth and success.

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Before and After

Branding Communication Strategy Website