Crafting a Global Brand Identity Rooted in Bahraini/ Arab Tradition. Al Adiyat Racing is a prestigious horse racing team founded by His Highness Shaikh Isa bin Salman bin Hamad Al Khalifa, a member of the Bahrain Royal Family and the son of Bahrain's Crown Prince and Prime Minister, Shaikh Salman bin Hamad Al Khalifa. Passionate about horse racing, he sought to create a global brand that would reinforce Bahrain's reputation as a leading equestrian nation.
Developing a brand identity for Al Adiyat Racing presented a beautiful set of unique challenges. The brand needed to embody the rich heritage of Bahraini horse racing while projecting a modern, forward-thinking image. It needed to resonate with both local and international audiences, reflecting the team's commitment to excellence.
The Solutions
Boxon masterfully crafted an internationally recognisable brand identity for Al Adiyat Racing, artfully fusing the rich heritage of Bahraini horse racing tradition with a modern, forward-thinking vision.
Branding
Visual Brand Creation
Description Taking inspiration from the name ‘Al Adiyat’ which in Arabic is synonymous for a horse that runs faster than the wind, Boxon successfully created an internationally recognisable identity through the innovative incorporation of several distinct features that built a compelling narrative.
The visual identity consisted of two parts: the first was a creative amalgamation of the minimalist profile of a galloping horse with a flying mane and the Arabic letter 'Ain', the Arabic initial for Al Adiyat and His Highness's first name. The second was ‘Al Adiyat’ written in a custom font with flourishes that embodied a sense of movement and speed.
