Founded by Ali bin Ibrahim Almajdouie and his family in August 2014, Almajdouie Foundation is dedicated to sustainable, ongoing charitable work. Its approach is rooted in continuous giving, creating lasting impact across the communities it serves.
Almajdouie Foundation needed a distinct, professional identity, separate from family business interests, to communicate its vision of sustainable support in empowering vulnerable communities across Saudi Arabia.
The Solutions
Boxon delivered integrated branding, design, and strategy to elevate Almajdouie Foundation’s identity, including brand strategy, visual identity and guidelines.
Branding
Brand Strategy
We developed purpose-driven brand platform for Almajdouie Foundation to differentiate it from commercial projects, and position it as an impactful charitable institution. The strategy guided all brand touchpoints, ensuring consistency, clarity, and alignment with its goal of empowering communities and fostering sustainable social impact.
Visual Brand Creation
Rebranded as a modern social catalyst that honours its heritage, Almajdouie Foundation’s visual identity is rooted in cultural relevance, symbolised by an open door and a life-embracing figure, expressing trust and empowerment.
A purposeful colour palette asserts the foundation’s mission, shaping a brand that feels human, hopeful, and impactful.
The aesthetically balanced custom typography further strengthens the identity, blending a hand-crafted warmth with modern elegance to enhance approachability and clarity.
Brand Applications
Boxon crafted brand applications that effectively ensure the brand remains consistent, scalable, and impactful across every audience interaction.
Brand Guidelines
Comprehensive brand guidelines ensure consistent use of the visual identity across all platforms, covering logo usage, colour palette, typography, and imagery.
Almajdouie Mosques
As a closely aligned sub-brand, the Almajdouie Mosques identity reflects authenticity and devotion, represented by the open Quran icon. The supporting palette brings devout warmth and depth, projecting a balanced, thoughtful, and inviting presence.
