Jewar Real Estate Company is a prestigious property developer in Saudi Arabia, recognised for delivering unique and luxurious residential and commercial projects. Beyond development, the firm specialises in comprehensive project management, where meticulous planning and monitoring ensure high-quality execution. As experts in construction management, their supervision supports the creation of integrated and sustainable communities.
After nearly a decade of market presence, Jewar sought a brand identity facelift to more accurately reflect its evolution and established standing as a prestigious Saudi developer. This transformation aimed to align the brand’s visual narrative with its growth, ensuring the identity mirrored the sophistication and excellence that defines its current stature.
The Solutions
Boxon refined and modernised the identity, facilitating a nuanced evolution of the existing visual framework. The goal was to create a cohesive system that subtly communicated how their quality design, meticulous planning, and depth of vision come together across every touchpoint.
Branding
Visual Brand Creation
Boxon’s strategic facelift of the logomark elevated its presence while maintaining brand recognition. The primary colour palette in tones of green symbolises structure, strength, and confidence. This was complemented by softer accents reflecting innovation and fluidity
Boxon also developed a brand theme element to compliment the logomark. This pattern represents a commitment to building a lasting legacy, exceeding expectations of stability and endurance, and bridging the future while aiding in the creation of a unified visual language.
Brand Applications
The brand applications for Jewar translate the refined identity into tangible and digital experiences, from stationery, corporate brochure design, billboards and digital templates to ensure consistency across the user journey. The website look and feel was reimagined to align with the refreshed visual framework.
Brand Guidelines
The updated, comprehensive brand guidelines created a framework for Jewar’s new visual branding including the newly developed brand theme to ensure that a unified brand presence was maintained as Jewar continued to grow.
Branded Key Delivery Kit
Designed as a premium welcome for new homeowners, the Key Delivery Kit serves as a physical embodiment of the brand's sophisticated approach to living. This bespoke application included a hard-case paper box featuring a bespoke Bukhoor container and stand alongside the embossed keys and branded collateral reflecting the quality and luxury associated with Jewar.
