Communication Strategy
After an in-depth audit, we evaluatedall the existing content, reviewing structural logic, readability, and developed guidelines that outlined principles for narrative flow, information hierarchy, and linguistic sensitivity, creating a unified editorial standard that keeps Bahrain’s digital presence coherent, credible, and aligned with global best practices.
We developed a bilingual tone of voice framework that captures Bahrain’s essence as a welcoming, culturally rich destination with English content adopting a warm, globally inviting tone, while the Arabic reflected the local heritage with greater formality and respect. This dual approach ensures that both international visitors and regional audiences feel authentically addressed.
The event website, Calendar.bh, was incorporated into the main tourism website to give visitors a comprehensive guide of events in the kingdom, allowing them to plan their itineraries whilst in Bahrain.
The strategy incorporated user personas that reflected relevant target audience segments like families, couples, friend groups, and business and transit travellers to map out the user journeys to enhance the user experience.
