Poised to be one of the largest developments in the eastern province of Saudi Arabia nestled along miles of beautiful coastline, Dhefaf City is an emerging urban centre which is a harmonious blend of natural beauty and modern infrastructure.
Boxon was tasked branding one on the largest man-made cities in Saudi Arabia. The scope initiated with the task of developing a unique name that captures the new city spirit and concluded with a comprehensive brand identity and manual that ensures future communication consistency.
The Solutions
As naming specialists, we began by developing the city's unique name, perfectly encapsulating its coastal essence. This foundational step led to a comprehensive brand identity, seamlessly blending natural elements with modern urban aspirations for application across all platforms.
Branding
Verbal Brand Naming
Boxon specialises in developing names for brands, organisations, and real estate projects, and we enjoy the process. To encapsulate the city's coastal character, we came up with the name 'Dhefaf' which roughly translates to 'bays' in English.
Visual Brand Creation
We crafted a comprehensive brand identity that visually represented the harmonious coexistence of the waves and the coast. The visual elements were vibrant and colourful, reflecting the city's natural beauty. The typography was chosen for its simplicity and elegance, complementing the overall aesthetic.
Brand Applications
The brand identity was designed to translate seamlessly across various physical and digital applications and create a strong impression. From signage to printed materials, digital interfaces, and marketing collateral, every touchpoint was considered as an opportunity to reinforce the city’s distinct character.
Brand Guidelines
A comprehensive set of brand guidelines was developed to serves as the definitive reference for the city’s evolving narrative, aligning diverse applications under a single cohesive vision.
