Established in 2008 as Saudi Petroleum Services Polytechnic (SPSP), EnergyTech was founded by the Ministry of Energy in partnership with key international and Saudi energy players including Saudi Arabian Chevron and Saudi Aramco to address the critical need for skilled Saudi talent within the Kingdom's petroleum services industry.
EnergyTech, once focused on petroleum, sought to adapt to a changing energy landscape by developing a comprehensive brand strategy to build a modern, inclusive brand aligned with sustainability and global energy priorities.
The Solutions
To move beyond its petroleum niche and position EnergyTech within the wider energy sector, Boxon created a new, more inclusive brand name, a visually appealing brand identity, practical brand applications, and clear brand guidelines.
Branding
Brand Strategy
By conducting focus groups with internal and external stakeholders from board members to students, a well-crafted brand strategy was created that supports the institute's goals and uniquely positions it in the market.
Verbal Brand Naming
Boxon wanted to ensure that the institute had a modern and futuristic outlook. Our research revealed that the institute was highly regarded for its effectiveness and commitment to excellence in training and education. After careful deliberation from several strategic naming directions and options, EnergyTech was chosen as the new brand name that best represented the client, their expertise and their aspirations.
Visual Brand Creation
The visual identity for EnergyTech was carefully crafted to align with the new brand name and positioning. The shield, a symbol of quality and pride, was paired with a spark, representing energy and innovation. Boxon also developed a tagline, ‘Empowering the Future of Energy’, that resonated with its core values of safety, excellence, collaboration, empowerment, accountability and integrity.
Brand Applications
The brand's visual elements and applications showcase the attention to detail in expressing the institute's values and aspirations.
Brand Guidelines
We developed clear brand guidelines for EnergyTech to ensure consistent application of its new identity, tone and visual system across all platforms, strengthening recognition, supporting strategic positioning, and reinforcing its evolving role in the energy sector.
