Leveraging its religious prestige, Saudi Arabia’s Halal Centre ensures global product authenticity under Vision 2030. It oversees domestic and international certification, empowering bodies to standardise foreign factories. By granting approval to products meeting rigorous criteria, the centre aims to become the Islamic world’s pre-eminent authority on Halal integrity.
To establish global and local trust, the Saudi Halal Centre’s branding must convey reliability and transparency. Its visual identity should strictly adhere to standards while remaining culturally adaptable for diverse international and domestic audiences.
The Solutions
Boxon forged a powerful, globally recognised brand identity for the Saudi Halal Centre, seamlessly blending Islamic heritage with modern appeal. This distinctive visual system was structured for broad impact, immediately establishing trust and authenticity across all applications.
Branding
Visual Brand Creation
Infusing Saudi Arabia's rich Islamic heritage with a contemporary aesthetic to appeal to a diverse audience, Boxon developed a visual identity for the Saudi Halal Centre that was distinct yet easily recognisable.
The Arabic letter ‘ح’ (Ha), combined with a minimalist, stylised crescent moon, a well-recognised Islamic symbol, created a visually striking and meaningful logo for the Saudi Halal Center which immediately conveys the Islamic and Saudi heritage of the authority. The colour palette was inspired by the Saudi Vision 2030. The brand identity was created to be versatile and adaptable across brand applications, from physical to digital, without losing its impact.
