Advertising Campaigns Design
By their very nature, virtual contests can create a feeling of being alienated, extra emphasis needed to be placed on the bigger picture of viewers from across the world cheering and voting for the contestants while viewing their videos and this needed to be highlighted in the advertising campaigns. Brand launch and awareness campaigns created by Boxon served to create excitement among the participants and the viewers. For two consecutive years, Boxon created the outdoor campaigns and the TVCs, which were broadcast across TV channels in the region. We collaborated with renowned artists to give a 3D aesthetic to creatives.
The campaign emphasised the convenience of recording or reciting the Quran from any location, noting that despite the solitary nature of the process, the global audience could still appreciate the recitation.
In the second year, the campaign centred around the slogan ‘Your Path to Winning’, visually depicting the contestants’ journey from the screen to the podium as the world watched.
