DataVolt

Crafting the Identity of a Disruptive Tech Company

Overview

DataVolt is a global company operating future-ready data centres for a connected world. Their state-of-the-art data centres harness carrier-neutral, high-density, and sustainable technologies, allowing companies of all sizes to deploy the latest innovations with speed and scalability.

A subsidiary of Vision Invest, DataVolt has large affiliates investing in and operating largeinfrastructure assets across several emerging markets.

The Challenge

As DataVolt began its journey to become a leading player in the competitive data centre market, it needed a brand identity that would reflect its ambitions and underscore its commitment to innovation and sustainability, and align with global aspirations.

The Solutions

Boxon was given the mandate to develop DataVolt’s visual brand identity, to reflect its core values, reinforce its strategic vision, and position the company as a leading player in the data centre market.

Branding

Visual Brand Creation

Boxon's brand identity for DataVolt is centred around the Möbius Strip, a continuous loop symbolising infinite sustainability. The logo incorporates the company’s initials ‘DV’, forming a morph play that signifies the seamless flow of data. The brand theme used custom typography reinforcing the technological nature of the brand.

The colour palette with Voltaic Turquoise, Cybernetic Violet, and Orion Navy Blue, communicates sustainability, innovation, futurism, security, and trust. The brand identity effectively conveyed DataVolt's commitment to providing robust infrastructure, fortified networks, and reliable partnerships.

Brand Applications

Apart from a comprehensive brand guidelines, a suite of brand applications, both print and digital, like interior and exterior signages, business cards, letterheads were developed to bring this brand identity to life.

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