Masdar, established in 1971, is Saudi Arabia's premier building and construction materials supplier. With over 100 outlets in 29 cities, Masdar offers a vast range of over 80,000 products and advanced logistics solutions to meet the Kingdom's growing construction demands.
A new brand identity was required to highlight Masdar's substantial presence and ambitious vision for the future as it diversified into new sectors and expanded its reach.
The Solutions
Boxon orchestrated a strategic brand refresh for Masdar, reinforcing its market leadership. The solution delivered a distinctive corporate image, ensuring broad recognition and strengthening its appeal across expanding sectors.
Branding
Visual Brand Creation
The brand identity used 2D and 3D execution to create visual identity that was easily identifiable. The Masdar initials with the abstract shape of the construction blocks reflecting the raw materials and supplies, give a distinct feel to the logo which also reflected the shape of a building on the rise. The colour palette and themes effectively told the Masdar story. It all comes alive prominently on the gleaming facade of Masdar’s first flagship store.
Brand Applications
The extensive brand application included exterior and interior signage, vehicles, and stationery, among others.
Brand Guidelines
To maintain brand consistency across all platforms, we created a set of guidelines to ensure recognition, trust, and a professional brand experience.
