Masdar, established in 1971, is Saudi Arabia's premier building and construction materials supplier. With over 100 outlets in 29 cities, Masdar offers a vast range of over 80,000 products and advanced logistics solutions to meet the Kingdom's growing construction demands.
To bolster their growth and align with Vision 2030, Masdar decided to refresh its branding. A new brand identity was required to highlight Masdar's substantial presence and ambitious vision for the future as it diversified into new sectors and expanded its reach.
The Solution
Boxon orchestrated a strategic brand refresh for Masdar, aligning its identity with ambitious growth and Vision 2030, thereby reinforcing its market leadership. This comprehensive solution delivered a distinctive corporate image, ensuring broad recognition and strengthening its appeal across expanding sectors.
Branding
As the company became the largest building and construction material firm in Saudi Arabia, Boxon’s strategic rebranding ensured that it would have a top-of-the-mind recall value.
The brand identity cleverly used 2D and 3D execution to create visual identity that was easily identifiable. The Masdar initials with the abstract shape of the construction blocks reflecting the raw materials and supplies, give a distinct feel to the logo which also reflected the shape of a building on the rise. The colour palette and themes effectively told the Masdar story. It all comes alive prominently on the gleaming facade of Masdar’s first flagship store. The extensive brand guidelines and application included exterior and interior signages, vehicles, stationery among others.
