Modernisation of the Brand Identity of a Leading Global Investment Firm for the Future. The Family Office is an independent wealth management firm that offers customised portfolio solutions in diversified alternatives such as private equity, private debt, real estate and more. Headquartered in Bahrain, the Family office has offices in several international offices in locations like Zurich, New York, Hong Kong as well as Dubai and Riyadh.
As The Family Office expanded its operations and client base, there was a need to revitalise its brand image and align it with the company's evolving position in the market. The goal was to create a more contemporary and distinctive brand identity that effectively communicated The Family Office's value proposition.
The Solutions
Boxon strategically modernized The Family Office's brand, leveraging perception insights to craft a sophisticated identity that elevated its market position and consistently resonated with ultra-high-net-worth clients.
Branding
Through an in-depth brand perception study, Boxon gained valuable insight into how the organisation was perceived by various stakeholders. Leveraging these findings, our team of experts successfully elevated The Family Office's brand equity by creating a modern and sophisticated brand identity inspired by the elegance of a palm frond.
Production
Boxon's production services for The Family Office included the development of a comprehensive suite of brand assets, from business cards to letterheads, envelopes, and other printed materials. Through these cohesive set of brand assets, Boxon ensured that The Family Office's brand was consistently represented across all touchpoints. We managed and supervised the entire press production process to ensure the brand was brought to life accurately, preserving its intended design and aesthetic.
