A subsidiary of Alturki Holding and a leading technology solutions provider for healthcare professionals in Saudi Arabia, Inma has a rich history of delivering integrated technology and service solutions to the public and private sectors in the healthcare space.
To align with theAlturki Holding brand while maintaining a distinctive character, Inma required a rebrand and a digital platform that effectively showcases the breadth of its products and services.
The Solutions
Boxon delivered an integrated brand and digital transformation for Inma, aligning its distinct healthcare technology offerings with Alturki Holding's strategic vision. This solution enhanced Inma's market presence and communicated its unique value proposition to diverse stakeholders.
Branding
Brand Strategy
In line with their forward-looking business strategy, Inma's rebranding included a new company profile and website, clearly positioning them as industry frontrunners. Its new slogan, 'Empowering Healthcare Professionals', took the spotlight, while the cascaded values of its parent company, Alturki holding, were thoughtfully incorporated throughout the company’s brand image, profile, and communications. The core values were defined to focus on the customer-driven nature of the business through the acronym PERFORM standing for Passion, Excellence, Respect, Openness, Reliability, Fun and Meaning.
Visual Brand Creation
Inma’s new visual brand identity kept the approachable allure of the healthcare industry, while adding the innovation and precision aspects of their technological solutions. The brand makeover included custom icons representing their medical technology expertise.
Boxon ensured their logo, inspired by the Star of Life with an upward-pointing arrow and custom typography, showcased the progress and advancement that Inma brings to the local industry. A fifth design element was also introduced to maintain a uniform brand image across all marketing materials.
Brand Applications
Inma Tech's brochure, is a visually compelling representation of the brand's identity, values, and strategic goals. It leverages infographics and custom icons to convey complex information in a clear and engaging manner.
Digital
Website Design & Development
Boxon revamped Inma's website to effectively communicate its core business and present its diverse product and service offerings in a visually appealing and user-friendly manner. The website also clearly emphasised its status as a subsidiary of Alturki Holding, reinforcing the parent company's backing and support.
