Saudi Tabreed is Saudi’s Largest District Cooling Service Provider. At the forefront of environmentally friendly district cooling services in Saudi Arabia, it is committed to contributing to the kingdom’s green and sustainability initiatives.
To keep pace with its impressive growth and rising prominence in the KSA landscape, it needed to enhance its brand storytelling. This required a comprehensive approach that includes a brand facelift and a clear brand strategy.
The Solutions
Boxon orchestrated a comprehensive brand and communications transformation for a leading district cooling provider, integrating strategic vision with a revitalized identity and dynamic digital presence to significantly amplify its market leadership and sustainability initiatives.
Branding
Brand Strategy
Boxon’s strategic approach included several data-gathering meetings, discussions with senior management and the Board of directors as well as workshops with select team members. Armed with these inputs, Boxon crafted Saudi Tabreed’s updated vision, mission, brand story, positioning values and slogan. This included their shared values - RISE - Reliable, Innovative, Sustainable and Empowering. We encapsulated their essence in the slogan: The Future of Sustainable Energy. This approach helped Saudi Tabreed strengthen its brand identity, engage with stakeholders, and reinforce its position as a leader in the district cooling industry.
Visual Brand Creation
Boxon developed a multifaceted strategy to spearhead a comprehensive rebranding effort for Saudi Tabreed, reflecting the company's evolution in 2022 and 2025. The first phase in 2022 centered on revitalising the visual identity; the traditional Arabian cooling tower from the legacy logo was ingeniously redesigned with contemporary brand colors to better complement the brand. A distinctive ribbon shape was integrated into the logo to represent enhanced efficiency, and bespoke typography for the Arabic and English brand names further reinforced the brand identity.
By 2025, driven by Saudi Tabreed's expansion and growing capabilities, the brand's visual identity underwent further strategic modernisation. This iteration skillfully incorporated elements crucial to its core identity, from its initials to its forward-looking commitment to energy transition and sustainability, all seamlessly integrated into the refreshed corporate identity.
Digital
Website Design & Development
Entrusted with this task, our team created an online presence that mirrored the company’s towering industry presence, resonating with its environmentally conscious audiences and stakeholders. By infusing brand elements and purpose-driven imagery throughout its pages, Boxon ensured that Saudi Tabreed’s website attests to the company’s remarkable achievements.
Boxon redesigned Saudi Tabreed's website to effectively showcase the company's new brand identity, updated vision and mission, and highlighted its key achievements. The website was designed to clearly convey Saudi Tabreed's leadership position in the district cooling industry and its commitment to sustainability.
The strategic layout in the detailed sitemap showcased prominent sections like investments & projects, investor relations and commitment to Saudi Arabia's vision for easy user access. Boxon's optimized the on-page SEO elements, created a mobile-friendly design with fast loading times ensure better visibility for Saudi Tabreed online. Boxon's own XONET Content Manamagement System ensured ease of content addition and enhancement at the client's end. The new website also incorporated the company's slogan, ‘The Future of Sustainable Energy’, reinforcing its brand positioning.
As part of our communications activation and consultancy retainer services, Boxon developed an annual communication activation calendar, of which social media management was an integral part. Since 2022, using yearly tactical calendars as blueprints, Boxon has effectively been highlighting Saudi Tabreed's market leadership on social media.
Additionally, when the new brand identity was unveiled, we created several internal and external communication campaigns to effectively communicate its refresh identity.
