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Miahona

Miahona

Strategic Rebrand and Digital Revamp for a Leading Water Infrastructure Developer

Overview

Miahona, a publicly listed Saudi company, was one of the first developers of water and wastewater infrastructure under the Public-Private Partnership (PPP) model in the Kingdom of Saudi Arabia. In recent years, Miahona has entered new international partnerships signalling its growing role as a global leader in the sector.

The Challenge

As Miahona continued to scale, its growth brought a clear need for stronger alignment across its brand, communications, and digital presence. This called for a clearer articulation of its identity across all external touchpoints.

The Solutions

Boxon collaborated with Miahona to define its brand, communications, and digital strategy. Over the following two years, this strategic foundation guided a comprehensive rebranding, ensuring the identity reflected Miahona’s operational maturity, technical expertise, and long-term ambitions.

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