Building Exponential Growth for Infrastructure, Construction and Energy Giant through Strategic Communications and Social Media. Nesma & Partners is one of the largest and most highly respected EPC contractors in Saudi Arabia, with a 40-year track record of successfully and safely completing mega and giga projects in the region. The company delivers reliable and innovative solutions to some of the world's biggest energy, construction, and infrastructure challenges.
As Nesma & Partners expanded its market reach, solidifying its position as a leading player in the industry, its audience grew to encompass a much wider and diverse range of stakeholders including a robust workforce. The company's expansive scale required a refined and more cohesive internal corporate communications strategy and enhanced external visibility. This also included the development and execution of an annual communication strategy.
The Solutions
Boxon developed and implemented a strategic communications and social media framework for Nesma & Partners, unifying its expansive brand voice and consistently driving exponential growth in visibility and engagement.
Social Media
As part of our communications activation and consultancy retainer, Boxon developed an annual communication activation calendar, that aimed to clearly and accurately portray Nesma & Partner’s efforts and initiatives both locally and globally.
Branding
For Nesma & Partners, Boxon crafted a transformative brand facelift, followed by a strategic brand unveiling and extensive brand activation campaign - a pivotal moment since their last brand uplift in 2008. This comprehensive initiative was designed to reflect Nesma & Partners' exponential growth and their expanded role in building the future of Saudi Arabia, particularly with their undertaking of giga-projects across infrastructure, energy, and construction sectors.
At the heart of this evolution was the creation of a new, modernised logo that served as the cornerstone of their impactful evolved brand identity. This icon was carefully crafted to bring heightened awareness to Nesma & Partners, firmly establishing their position as the leading contracting company in the Kingdom. The visual elements subtly articulated a collective commitment to their core tagline: "Together, we build excellence," signifying a collaborative journey towards unparalleled quality.
Understanding that continuous evolution is essential for meaningful success, Boxon ensured the new identity resonated with Nesma & Partners' agility and their over 40-year legacy of embracing change, learning, innovating, and adapting. This enhanced brand truly reflects their standing as the preferred partner for mega-projects reshaping the region's skyline.
To ensure seamless alignment among both internal and external stakeholders, Boxon developed and executed this comprehensive brand launch campaign. This strategic rollout included compelling brand launch videos, targeted press releases, informative mailshots, and dynamic social media campaigns, all designed to effectively communicate Nesma & Partners' pursuit of innovation and excellence.
Communication Strategy
After extensive research, data gathering meetings and discussions, Boxon created a communications strategy that standardised internal and external communications and facilitated change throughout the organisation. The strategy aimed to strengthen brand equity with a strong and uniform brand voice across all channels which was implemented with an integrated communications plan, using internal and external channels, such as social media, newsletters, and press releases.
Social Media
As part of our communications activation and consultancy retainer, Boxon developed an annual communication activation calendar, that aimed to clearly and accurately portray Nesma & Partner’s efforts and initiatives both locally and globally.