The rapid urbanisation and accelerated growth of the Kingdom of Bahrain necessitated a robust regulatory authority for the real estate sector. In response to this need, the Real Estate Regulatory Authority (RERA) was officially established in 2017 under the directives of His Royal Highness Prince Salman bin Hamad bin Isa Al Khalifa, the Crown Prince and Prime Minister of the Kingdom of Bahrain.
RERA's primary objective is to deliver effective and fair regulation within the real estate market, promoting economic growth and investment in Bahrain while safeguarding consumer rights. The authority plays a crucial role in ensuring that the real estate industry in Bahrain aligns with international best practices and provides professional services in a transparent manner.
Prior to the authority’s establishment in 2018, the real estate sector in Bahrain was complex to navigate. RERA’s mission to facilitate all such processes and build credibility within its target audience had to be backed by a solid, professional brand that would be communicated clearly to all its stakeholders.
The Solutions
Boxon strategically built RERA's comprehensive brand platform, crafting a distinctive identity, impactful advertising, and a user-friendly website to firmly position it as Bahrain's trusted, transparent real estate guardian.
Brand Identity
Boxon’s team of experts developed a brand identity was a beautiful amalgamation inspired by the emblem of the Kingdom of Bahrain, the rise of the real estate sector and the shield representing the protection of the law and regulations.
The theme incorporated primary colour palette of reds as another nod to Bahrain, with different shades used to further emphasize the country's growth and progress. The brand applications ranged from stationary, business cards, and digital applications to vehicles and more.
Advertising Campaign
Aside from its brand launch campaign, RERA also needed an advertising campaign to generate positive media coverage and engage with the consumers. In collaboration with our production partners, Boxon created an aesthetically shot 45-second television commercial (TVC) in Arabic communicated RERA's key messages to their stakeholders that resonated with their needs and interests. These included RERA's role in promoting transparency and accountability, supporting real estate professionals, and developing a growing real estate market. By highlighting the positive impact of RERA's initiatives for individuals, and the overall real estate market, the campaign helped to build support for the authority's mission.
Boxon's website for RERA features a clear and intuitive information architecture. The site was segmented to cater to different user groups, including property developers, real estate professionals, property owners, and the general public. Each segment featured dedicated landing pages that highlighted the most relevant information. For example, the landing page for property owners was further segmented into unit owners and owner associations, offering tailored information on association formation, obligations, and governing rules.
The site also provided links to relevant guides and laws for easy reference. To ensure that the consumers were able to navigate the e-service easily, Boxon ensured that all the relevant information including documents required for processing, fees and time required were clearly mentioned. By prioritising user experience and providing comprehensive information, the website created by Boxon reinforced the positive image of RERA and facilitated effective engagement with its stakeholders.
Production
Various marketing collateral and templates were required to support RERA’s marketing and communication efforts. Boxon provided engaging, custom-made designs to be used for both print and outdoor advertising, including banners, roll-ups, digital screens, and more. These incorporated the authority's newly developed visual identity elements and provided a cohesive look and feel that inspired trust.
