One of the newest, trendiest shopping and entertainment districts in the Kingdom of Bahrain, Souq Al Baraha, is a place where authentic local influence blend with contemporary comforts to create a shopping and entertainment experience like no other.
As Souq Al Baraha grew closer to its grand opening, Boxon was drafted to refresh its brand identity to align it with a sophisticated yet traditional outlook. Creating a brochure detailing the benefits of having a presence in the mall was also part of the mandate.
The Solutions
Boxon's strategic, two-phased approach was designed to meet the client's pre-opening objectives. This involved drawing inspiration from the project's unique appeal and conducting thorough research into balancing sophisticated with traditional aesthetics, resulting in a brand identity and collateral that was visually stunning and highly effective.
Branding
Boxon encapsulating Souq Al Baraha’s essence and distilled it into the visual identity by refining the brand logo to make it more elegant. In line with its slogan ‘A captivating authentic shopping experience’, Boxon's creative team ensured that there was a perfect balance between tradition and modernity. The fonts, colour palette, secondary elements, theme, and comprehensive brand guidelines developed by team Boxon showcased the brand effectively.
Publication
Boxon's sales brochure for Souq Al Baraha was a stunning visual representation of the shopping centre’s charm. Boxon was inspired by the beauty, culture, and authentic shopping experience that Souq Al Baraha promised and creatively incorporated the traditional Arabian architecture and palatial into the design. The brochure featured beautiful visuals that showcased the market's vibrant atmosphere and diverse offerings. Easy-to-understand infographics provided clear and concise information about the benefits of having a commercial presence including total leasable area, car parking and rental options.
By combining artistic elements with practical information, the brochure effectively communicated the value proposition of the Souq Al Baraha
