Founded in 2003, TAQA is an international industrialisation and energy services company headquartered in Dhahran, KSA, that offers leading well solutions for the energy industry. It offers differentiated and competitive products and services to energy companies by creating and investing in world-leading technologies. including a wide range of drilling, well completions and intervention services globally. They employ more than 5,000 people, from 76 different nationalities, across 20 countries (circa 2024), and serve the second-largest well services market in the world.
Developing the annual report for TAQA, from concept creation to art direction, was an opportunity to use its newly created brand identity and theme to reflect its growth and effectively communicate TAQA's achievements, financial performance, and outlook.
The Solutions
Boxon orchestrated a holistic approach to TAQA's annual reporting and brand management, transforming complex information into a clear narrative. Our solution empowered this global energy leader with robust brand guidelines and impactful communication tools, ensuring consistent excellence across its worldwide presence.
Branding
Brand Guidelines
Boxon developed comprehensive brand guidelines for TAQA to ensure consistent representation of its brand image across all platforms. These in-depth guidelines covered all aspects - from stationery and multimedia to photography and videography requirements to uniforms, signage, vehicle graphics and more.
Design
Annual Reports Design
Boxon's approach to developing the annual report involved creating a framework that effectively communicated TAQA's achievements. Boxon created engaging infographics and used aesthetic photography, and other design elements to simplify complex financial data and showcase TAQA's key projects and initiatives in the energy sector.
