Vision Invest is a leading Saudi Arabian development and investment holding company at the forefront of Public and Private Sector Partnerships in the Kingdom of Saudi Arabia, GCC and beyond
It is equally owned by Al Muhaidib Group and Abdullah Abunayyan Group, two well-reputed, long-established and highly diversified Saudi business houses with outstanding records. Vision Invest has nurtured synergetic partnerships with leading local, regional, and global partners to deliver sustainable value to clients through impact investments and has a diverse portfolio of holdings across a wide range of vital sectors.
Guided by the Kingdom of Saudi Arabia’s Vision 2030, Vision Invest prepared to embark on a dynamic and transformative plan with a renewed focus on sustainability, delivering world-class infrastructure, diversifying the economy, localising innovative technologies and wanted to rebrand to reflect these aspirations.
The Solutions
Boxon engineered a comprehensive brand and digital transformation for a leading investment firm, aligning its new identity and powerful online presence with bold Vision 2030 aspirations and market leadership.
Branding
Verbal Brand Naming
To build a strategic and cohesive brand identity, Boxon analysed the competitive landscape and target market, and determined the company's brand positioning. After developing and discussing several directions for naming and visual identity, ‘Vision Invest’ was chosen.
Visual Brand Creation
The logo creatively integrates the brand's corporate initial with the organisation’s progressive growth and ambitions, and the customised typography showcases its modern outlook. The primary and secondary colour palette visually underscored their core values and culture, symbolizing innovative thinking, trust, credibility and value creation. Boxon also developed extensive brand guidelines for the organisation.
The carefully selected primary and secondary colour palette visually embodies the company's core values and culture, representing innovative thinking, trust, credibility, and value creation. To ensure consistent brand application, Boxon developed comprehensive brand guidelines.
Digital
Website Design & Development
Boxon designed a visually striking corporate website for Vision Invest that perfectly complemented the organization's new brand identity. The information architecture process involved creating a detailed sitemap, wireframe concepts, and a responsive website design. Our team conceptualised and created a clear and intuitive sitemap to effectively communicate the organization's key messages and showcase their prominent investments while highlighting their commitment to sustainability and the Saudi Vision 2030.
