Alturki Holding

Corporate Communication Strategy

A comprehensive stakeholder survey, involving hundreds of internal and external participants, informed a tailored communication strategy addressing brand awareness and communication challenges.

Subsequently, Boxon developed an integrated internal and external communications approach for Alturki Holding, reinforcing its ‘PERFORM’ culture (Passion, Excellence, Respect, Fun, Openness, Reliability and Meaning) and strengthening brand perception, awareness, and equity across Saudi Arabia, the MENA region, and key international markets.

Content Creation

Boxon adopted a holistic approach to shaping complete narratives around key messages, delivered across defined digital and offline channels using a range of media. This approach strengthened brand equity and ensured audiences understood the alignment between organisational activity and communication. Key personnel were also positioned as thought leaders, supported by a series of internal and external campaigns designed to amplify these messages.

Stakeholder Engagement

Boxon helped activate several key initiatives, like Hemmah - Alturki's talent development program. Crafting its brand identity and key messages, we ensured the success of this learning and development program designed to address the current and future training and development needs of the employees within Alturki Holding and across its group of companies.

Social Media Strategy

As part of its communications activation and consultancy retainer, Boxon developed a three-year communication calendar, integrating social media management to amplify key messages across digital platforms for Alturki Holding.

Campaigns, launches, projects, and events were promoted to create alignment between offline and online activity, delivered through posts, videos, infographics, and thought leadership content. This approach strengthened brand positioning and supported increased organic growth, engagement, and reach, particularly on LinkedIn.

Publications Design

The interactive sustainability report stood out for its considered design and execution. Developed in line with international standards and the UN Sustainable Development Goals, it highlighted the organisation’s sustainability journey.

Corporate Photography

Boxon also delivered professional photography services that highlighted Alturki Holding’s status and legacy, creating an extensive library that reflects its vision and excellence.