The Challenge
Alturki Holdings' branding required a facelift to align it with its evolving goals. An effective corporate communication strategy was essential to effectively convey its vision, mission, core values and development plans to internal and external stakeholders.
With the company's rich history and the outstanding contributions of its employees, there was an opportunity to raise awareness for these features within the organization as well in the public domain. While each subsidiary had made commendable efforts to promote its activities and accomplishments, a more coordinated strategy to branding and communications was essential to amplify the visibility of the parent brand.
A robust social media strategy would also aid in reinforcing the organization’s distinctive values, cultural identity, forward-thinking approach and augment its position as a prominent organization in the Kingdom of Saudi Arabia.
Social Media Strategy and Management
As part of its communications activation and consultancy retainer services, Boxon developed an annual communication activation calendar, of which the social media management was an integral part, for the next three years to amplify key messages through social media platforms. We also created awareness about campaigns, launches, projects, and event participations, creating synergies between offline and online events. These messages were delivered on social media through posts, videos, infographics and thought leadership articles. They helped strengthen the brand personality, profile, and positioning.
On average the company saw organic growth rising on social media with a significant increase in article impressions, engagement, and reach on relevant platforms like Linkedin.